Giant Eagle Ending Foodperks
The program is 'a little too complex.'
Giant Eagle is ending Foodperks..
The last day to earn Foodperks will be Feb. 13 and discounts must be redeemed by May 31.
In a letter to customers, the CEO said customers thought the Foodperks program was "a little too complex." Only a small percentage of customers received significant savings, according to Giant Eagle.
"In fact, approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months," said Rob Borella, senior director of corporate communications.
The program gave customers a 1-percent discount on groceries for every 10 gallons of gas purchased at GetGo gas stations.
Giant Eagle's Fuelperks program will remain.
Giant Eagle is also rolling out a new 3-cent program that gives customers extra incentive to choose GetGo over other gas stations. The program started Feb. 4.
"The new GetGo 3-cent program is simple," Borella said. "Every time a customer scans his or her Giant Eagle Advantage Card while fueling at GetGo and isn’t redeeming fuelperks!, he or she will receive 3-cents off per gallon."
Borella added, "Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language."
Peters Township's Giant Eagle is located at 4007 Washington Rd. in Donaldson's Crossroads.
Will you miss Foodperks? Tell us why in the comments below.