A 2012 study by Forrester Consulting, a global research and advisory firm, has revealed that “To succeed in the connected world, marketers must create connected brands: brands that continuously engage with people when they want, where they want, and how they want—particularly through social media.”
Locally, to help you learn how to use social media most effectively for your small business, the Peters Township Public Library will host “Social Media Implementation; How to Take Your Business to the Next Level” on Tuesday, April 24.
The program will be presented by Robert Stein, director of the Informational Technology Leadership program at the University of Pittsburgh Institute for Entrepreneurial Excellence, and will begin with a continental breakfast—catered by Farmhouse Coffee—from 8-8:30 a.m. followed immediately by the presentation.
Do you have a Facebook, Twitter or LinkedIn account but don't know how to get your business on the sites? Do you want to learn step-by-step how to best use the features available to you? These topics and more will be addressed when Robert Stein, a nationally renowned innovator and advisor in the technology industry, discusses the intricacies associated with implementing social media for your small business. Learn step-by-step how to get your business on Facebook, LinkedIn and Twitter. Stein will review all the basic features of the sites as well as some advanced ones.
The cost for program is $15. Register by Friday at the library's circulation desk. Registration is not complete until payment has been received.
This program is presented by the University of Pittsburgh Small Business Development Center, and hosted by Peters Township Chamber of Commerce and Peters Township Public Library.