Mall Is Site of New Victoria’s Secret Design Concept
South Hills Village goes “PINK.”
Victoria is on her second face lift in two years, South Hill Village’s Victoria’s Secret that is.
Last summer, South Hills Village’s Victoria’s Secret was the only storefront to debut the company’s new design vision. Sleek, sexy and boutique-like, the completed renovations induced flourishing success.
This summer, it was PINK’s turn.
The Victoria’s Secret PINK Collection has a new home—3,000 expanded square feet including private fitting rooms, additional open shopping space and additional cash registers. PINK’s new spaces is an homage to the PINK girls’ ideal dorm or apartment—a bright, whimsical home to feel comfortable and fabulous.
With more than 1,000 stores worldwide, Victoria’s Secret is no stranger to growth, as America’s leading intimate wear retailer. The South Hills Village store’s two consecutive renovations, however, have created an exciting new take on intimates shopping for women of all ages.
“We are thrilled that Victoria’s Secret chose South Hills Village as the premiere location for its new and exciting concept,” stated Jennifer Carroll, director of mall marketing. “Pittsburgh has always been known as the black and gold city, now we can add PINK to the mix.”
What other changes would you like to see in South Hills Village? Tell us in the comments.