How You Can Help Sandy's Victims

The American Red Cross in Greater New York has provided the following information with suggestions for helping those affected by Hurricane Sandy.

• Donate Blood or Host a Blood Drive. Encourage employees to participate in community blood drives and/or host a blood drive on-site for both staff and customers. As a blood drive sponsor, you can help to meet the blood needs of patients in your community and across the United States.
• Implement a Customer Donation Program. Give your customers the opportunity to support Disaster Relief by asking to add a dollar amount to their total purchases.
• Sponsor an Employee-Giving and Matching Gift Program. Engage employees by sponsoring a fundraising campaign in support of Disaster Relief and provide an incentive to participate by matching employee donations.
• Conduct a Percentage-of-Sales Program. Showcase your commitment to the Red Cross and the people that it serves while generating sales for your company by donating a percentage of your sales to Disaster Relief.
• Donate Advertising Space. Donate a portion of your advertising inventory and help to share stories about the individuals, families and communities affected by the disaster.
• Place a Red Cross Banner Ad on Your Website. Place a Red Cross banner ad on your company website to reinforce your support of the Red Cross and encourage donations through its Donate Now Web page.
• Text "REDCROSS" to 90999 to Make a Donation. Customers of participating wireless carriers can make $10 donations to support Disaster Relief by texting "REDCROSS" to 90999. Donations will be added to your mobile phone bill or deducted from your prepaid account. Message and data rates may apply. Full terms and a privacy policy can be found at redcross.org/m.