How You Can Help Sandy's Victims

The Red Cross offers ways that you can help those devastated by the storm.

The American Red Cross in Greater New York has provided the following information with suggestions for helping those affected by Hurricane Sandy.

  • Donate Blood or Host a Blood Drive. Encourage employees to participate in community blood drives and/or host a blood drive on-site for both staff and customers. As a blood drive sponsor, you can help to meet the blood needs of patients in your community and across the United States.
  • Implement a Customer Donation Program. Give your customers the opportunity to support Disaster Relief by asking to add a dollar amount to their total purchases.
  • Sponsor an Employee-Giving and Matching Gift Program. Engage employees by sponsoring a fundraising campaign in support of Disaster Relief and provide an incentive to participate by matching employee donations.
  • Conduct a Percentage-of-Sales Program. Showcase your commitment to the Red Cross and the people that it serves while generating sales for your company by donating a percentage of your sales to Disaster Relief.
  • Donate Advertising Space. Donate a portion of your advertising inventory and help to share stories about the individuals, families and communities affected by the disaster.
  • Place a Red Cross Banner Ad on Your Website. Place a Red Cross banner ad on your company website to reinforce your support of the Red Cross and encourage donations through its Donate Now Web page.
  • Text "REDCROSS" to 90999 to Make a Donation. Customers of participating wireless carriers can make $10 donations to support Disaster Relief by texting "REDCROSS" to 90999. Donations will be added to your mobile phone bill or deducted from your prepaid account. Message and data rates may apply. Full terms and a privacy policy can be found at redcross.org/m.
David November 03, 2012 at 12:02 PM
If people have time and energy to respond physically, I highly recommend Samaritan's Purse. They are an amazing, Gospel-based, disaster response group that are very effective in providing free disaster relief work.
Roger November 03, 2012 at 12:28 PM
I concur with David's comment above. The track record and efficiency of Samaritan's Purse is very good. Red Cross is not very efficient. Recent reports shows that $0.39 for every $1.00 goes to the cause. Unicef, the number drops to $0.14. Why? One reason is the top execs at these organizations earn mid- to upper-six figure salaries. Salvation Army is another very efficient organization. Their top exec earns $13,000. Be wise in your choice of paths to support the cause. As of late in the week, over 1,000 new web sites appeared, all for the purposes of "collecting money for the victims of Sandy." Recall all the outpouring of money for the earthquake victims in Haiti a few years ago. Millions of dollars were contributed through text schemes, web sites, and other organizations. Almost none of it reached the intended target (first hand knowledge on this one). There is no shortage of scams ready to take cash in the name of a disaster.
Lauren Chapman November 09, 2012 at 08:58 PM
Hi Roger, I just wanted to offer a response to your comment. And full disclosure, I am a Red Cross employee, but because of that, I know first-hand that an average of 91 cents out of every dollar that donated goes to fulfill our humanitarian mission. As for Haiti, the American Red Cross received approximately $486 million for the Haiti earthquake response, and had spent and signed contracts to spend more than two-thirds of the funds- about $330 million- as of early December (with the rest to be spent in the coming years). Recovery is well underway in Haiti although progress has not been as fast as we would like. We expect to be in Haiti until every donated dollar is spent. Thank you for your comment, and I wish you the best.


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