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Giant Eagle Ending Foodperks

The program is 'a little too complex.'

Giant Eagle is ending Foodperks..

The last day to earn Foodperks will be Feb. 13 and discounts must be redeemed by May 31.

In a letter to customers, the CEO said customers thought the Foodperks program was "a little too complex." Only a small percentage of customers received significant savings, according to Giant Eagle.

"In fact, approximately 92 percent of Giant Eagle Advantage Card customers saved less than $40 each from foodperks! in the preceding 12 months," said Rob Borella, senior director of corporate communications.

The program gave customers a 1-percent discount on groceries for every 10 gallons of gas purchased at GetGo gas stations. 

Giant Eagle's Fuelperks program will remain.

Giant Eagle is also rolling out a new 3-cent program that gives customers extra incentive to choose GetGo over other gas stations. The program started Feb. 4.

"The new GetGo 3-cent program is simple," Borella said. "Every time a customer scans his or her Giant Eagle Advantage Card while fueling at GetGo and isn’t redeeming fuelperks!, he or she will receive 3-cents off per gallon."

Borella added, "Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language."

 

Peters Township's Giant Eagle is located at 4007 Washington Rd. in Donaldson's Crossroads.

Will you miss Foodperks? Tell us why in the comments below. 

Barry Jones February 04, 2013 at 11:57 AM
"the CEO said customers thought the Foodperks program was "a little too complex". Just how complex is it really? You get gas, you rack up percentage points, you redeem them when you have enough points and a big enough order to make it worthwhile. I saved $18 yesterday on a $200 order. Not complex at all. Apparently, the CEO talked to the wrong customers. KEEP THE FOODPERKS!!
Kimberly S. February 04, 2013 at 12:46 PM
Keep the foodperks!!! I buy gas at GE just because of them. You'll lose customers by ending it. I fill up my work vehicle only at Get Go because I can use my Advantage card and build up Foodperks. Bad idea to get rid of them.
Gary Rosensteel February 04, 2013 at 01:23 PM
Not only are they getting rid of the Foodperks, but they are also reducing the Fuelperks discount to effectively 7 cents/gallon. Why, because if you use your Advantage card for gas you'll automatically get a 3 cent reduction. What a crock on the part of their CEO! They're only doing this because its costing them too much money, which is their right. However, to 'mask' it as something to help the poor consumer is disingenuous at best!!
John McChesney February 04, 2013 at 03:20 PM
Well; I'm on my way to shop and save. Good bye Giant Eagle.
cj brindle February 04, 2013 at 03:44 PM
The only reason I shop at ge is the fuelperks/foodperks and gas station are right there. You pay more at ge no question about that but everything is right there and it works out. You take away foodperks and mess with the fuelperks....shop n save is a mere 4 miles away and sunoco is right on e mcmurray and nomatter what you buy sns is cheaper. Looks like I'll be getting my last big order and last free gas. Big mistake ge ceo
Emily Ray February 04, 2013 at 04:45 PM
I'm sorry, can someone explain what this article means???? It's a bit "too complex" for me to comprehend!
M. Manzari February 04, 2013 at 06:14 PM
Here's the bottom line. I'm not happy with this decision to end the Foodperks program at Giant Eagle. I agree that the CEO is making up the reason. What customer would complain about it being too complex? That's absurd! I hope the CEO changes his/her mind and decides to keep the program going. Also, please don't reduce the Fuelperks to 7 cents/gallon.
Roger February 04, 2013 at 07:34 PM
The initial story yesterday in local news was too vague. The above article elaborates a bit, but today's PG story is more complete. The one key line in the above piece that is easy to miss, " ... Fuelperks will remain." Yesterday's writings did not say this, rather a simple "end the program." Today's PG story elaborates further. It seems to me that one half of the program will be altered, the other will continue. Continued will be the reduction in fuel costs, as a result of money spent on groceries. Cut out is the reduction in grocery costs as a result of fuel spending. The story above does not even include anything about the $0.03/gal fuel reduction for an Advantage Card. Becky, we need a more complete story. There is much more than covered in the above piece. Thanks.
Dennis Mountain February 05, 2013 at 03:53 PM
What giant eagle doesn't see that I do is thier prices are higher than Walmart and we shop there for the gas perks and food perks Sams gas is cheaper than get go even if they give you 3 cents off its corporate greed plain and simple
Joseph February 06, 2013 at 02:10 AM
Just price groceries and gas at a low price to begin with. There is no need to inflate gas and grocery prices to create the illusion that we are getting a discount when we redeem whatever perks we are redeeming. Shop at Wal Mart if you want to see decent prices to start with.

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